AUSTIN, Texas (March 12, 2015) – FloSports announced today that the company has agreed to a multi-year deal with Boston based athletic footwear and apparel company, New Balance®; and a separate multi-year deal with the National Scholastic Athletics Foundation (NSAF) to provide coverage of the Indoor and Outdoor New Balance® High School Nationals. The 2015 New Balance® Nationals Indoor competition, an NSAF event, will return to New Balance Track and Field Center at The Armory in New York City for the fifth time and is scheduled for March 13-15, 2015. FloSports will produce a multi-camera live-stream that will feature all track races and all field competitions.
“The NSAF and New Balance continue to put on first class events with the New Balance Nationals Indoor and Outdoor. We’re thrilled to have the opportunity for more people to tune in and watch the event from around the country through our live stream,” said Mark Floreani, COO and Co-Founder of FloSports. “One of our goals at FloSports is to elevate the sport of track and field and engage with a growing audience. As an industry leader in track and field, New Balance® shares that same mission, fostering a terrific relationship.”
“We’re looking forward to working together with FloSports and having a strong webcast,” added Jim Spier, the Executive Director of the NSAF.
FloSports will live stream the event at NBNationals.com, MileSplit.com and FloTrack.com. Through the agreement FloSports will also live-stream the 2015 New Balance® National Outdoor meet at North Carolina A+T State University in Greensboro, North Carolina on June 19-21, 2015.
”New Balance Nationals, both indoor and outdoor, are pinnacle events for the high school athlete and these stellar athletes represent the future of Track & Field in the U.S.” says Jeff McAdams Head of Running Marketing at New Balance. “Flotrack’s coverage and support of track & field makes them a leader in this space and this deal represents our commitment to the youth athlete and to highlighting their accomplishments for everyone to see. We look forward to working with Flotrack to spread awareness for this event and showcase the incredible talent and national records that occur at these meets year after year.”
For more information, visit nbnationals.com.
ABOUT FLOSPORTS
FloSports, an innovative sports media and events company based in Austin, Texas, changes the way athletes and fans interact with their passion in sports. Focused on untapped sports markets historically neglected by traditional media, FloSports brings together fragmented communities and provides them the platform to connect with the sports they love through live streaming of premier events, original video programming, weekly studio shows, branded entertainment, and event creation and execution. FloSports is dedicated to growing and elevating these communities that share a deep commitment to the sports that matter to them at FloTrack.com, FloWrestling.com and Gymnastike.com
ABOUT NEW BALANCE
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 4,000 associates around the globe, and in 2013 reported worldwide sales of $2.73 billion. To learn more about New Balance, please visit www.newbalance.com.
MEDIA CONTACT:
Jake Toplitt, United Entertainment Group
O: (312) 233-1327
C: (312) 933-7495