Partnership Bolsters FloCollege Portfolio to 13 Conferences and Adds Nine New Universities to Offering
AUSTIN, TX (Feb. 19, 2025) – FloSports and the Division II East Coast Conference (ECC) have entered into an exclusive media rights agreement that will begin in the fall of 2025. Through the seven-figure agreement, FloSports will represent the ECC and its nine member institutions, providing a global platform to live stream events and support the teams, institutions, and student-athletes with a robust content engine across the web and social. The ECC’s addition to FloSports represents the 13th conference to join FloCollege.
The ECC boasts nine institutions with a unique footprint, including Mercy University, Molloy University, Queens College, St. Thomas Aquinas College, and the College of Staten Island in the New York City metropolitan area, Daemen University, D’Youville University, and Roberts Wesleyan University in the Western New York area, and the University of the District of Columbia in our nation’s capital area.
With the addition of the ECC FloSports will deliver more than 800 regular season and postseason events, including men’s and women’s conference championship events, starting in the 2025 season. The sports represented in the agreement include men’s and women’s basketball, lacrosse, volleyball, soccer, tennis baseball, softball, volleyball and track/X-country, and women’s bowling.
Games will be made available for live and on-demand viewing and supported by an original content slate, including social media programming highlighting the many student-athletes who compete in the ECC.
One hundred percent of the revenue generated from this partnership will be reinvested into ECC member institutions. The agreement promises to foster equitable broadcast production standards and further enhance the quality of coverage across all sports, ensuring parity and inclusivity.
“We are excited to partner with FloSports to elevate the East Coast Conference on a global and national digital streaming platform,” ECC Commissioner Jessica Grasso said. “Our membership fully supports and embraces this opportunity to grow our digital presence and innovative vision and to provide the best possible platform to showcase our amazing student-athletes. The additional resources will benefit our athletic departments to be able to build a solid foundation for continued development and advancement.”
Chris Keldorf, FloSports Senior Director of Rights and Acquisitions, added, “The ECC is an excellent Division II conference that sits in one of the biggest media markets in the country. By coming to FloCollege they’ve committed to a partner that will invest in storytelling and building exposure for their member institutions and the talented student athletes that fill their campuses that extends beyond live competition coverage. We can’t wait to share these stories with the world.”
FloCollege currently boasts 13 NCAA conferences in its portfolio including the BIG EAST, Coastal Athletic Association (CAA), Great Lakes Intercollegiate Athletic Conference (GLIAC), Landmark Conference, New England Women’s and Men’s Athletic Conference (NEWMAC), ECC, Lone Star Conference (LSC), South Atlantic Conference (SAC), Gulf South Conference (GSC), California Collegiate Athletic Association (CCAA), Southern California Intercollegiate Athletic Conference (SCIAC), Southern Collegiate Athletic Conference (SCAC) and Northeast-10 Conference (NE10) with more on the horizon.
In total, the conferences represent more than 1,000 teams across men’s and women’s athletics from more than 100 schools across the country with a significant footprint in the country’s top media markets including New York, Los Angeles, Boston, Philadelphia, Washington D.C., San Francisco, Dallas and others. Combined they will deliver close to 12,000 live games on FloCollege during the upcoming 2024-25 season.
FloSports plans to invest more than $50 million dollars into FloCollege to support rights fees, production, content, product technology, and marketing. The direct investment in conference rights will help member institutions apply funding towards their own broadcast and production capabilities to further enhance the quality of coverage across all sports, ensuring parity and inclusivity.
FloCollege is available on the web and for download on mobile devices (iOS and Android) as well as smart TVs and streaming devices Roku, Apple TV, Amazon Fire TV, and more. FloSports offers both a yearly and monthly subscription option for the service with discounts provided to users with a .edu email address. For more information and to subscribe, please visit https://www.flocollege.com/
ECC EXCITEMENT WITH FLOSPORTS
“I am thrilled about our partnership with FloSports, which will significantly boost exposure to our student-athletes and bring families and fans closer to every game. Supporters, no matter where they are, will have the opportunity to watch and celebrate our student-athletes in action. The deal ensures that our student-athletes receive the recognition they deserve and strengthens the ECC’s commitment to excellence, exposure, and the continued growth of intercollegiate athletics.”
– Lorrie Clemo, President of D’Youville University and ECC Presidents Council Executive Committee Chair
“The live stream broadcasts of intercollegiate athletic contests has become an important tool, especially for those of us in the NCAA Division II space, allowing us to showcase the many talented teams and student-athletes that exist. We are beyond excited for that opportunity to be enhanced through the ECC’s partnership with FloSports. Their extensive platform will allow all of us to further build our brands and expand our audiences. We have long felt that Division II athletics is a valued commodity and the investment that FloSports is making only solidifies that belief. With their assistance, we will be able to better shine a light on our ability to provide the best experience for our student-athletes.”
– Traci Murphy, Vice President for Athletics at Daemen University and ECC Athletic Directors Council Executive Committee Chair
“As a member of the ECC, we are absolutely thrilled to have this partnership with FloSports. This platform increases our ability to showcase our student-athletes and programs on a national level and show the country the strength of our conference!”
– Matt Kilcullen, Jr., Assistant Vice President of Athletics at Mercy University
About FloSports
Founded in 2006, FloSports is a global independent sports media company delivering live events, award winning original content, always-on social experiences, and comprehensive sports data solutions to passionate and underserved sports communities interested in more than 25 different sports. Its portfolio includes the top destinations for avid fans seeking comprehensive live and on-demand access for the sports they love: motorsports (FloRacing), hockey (FloHockey), wrestling (FloWrestling), Jiu-Jitsu (FloGrappling), Track & Field (FloTrack and MileSplit), cheer (FloCheer and Varsity), a variety of NCAA sports (FloCollege), and more. Strategic partnerships with NASCAR, Varsity Spirit, High Limit Racing, USA Wrestling, the American Hockey League (AHL), Wanda Diamond League, Tour de France, 13 NCAA Conferences, and others, fuel more than 40,000 live events streamed annually across the globe and accessed via monthly or annual subscriptions. For more information, please visit: flosports.tv.