AUSTIN, TX – (March 24, 2025) – Following its best year in history with more than 40,000 events streamed, 3.4 billion minutes consumed, reaching more than 23 million viewers, FloSports announces the appointment of Seth Hart as Senior Vice President of Integrated Partnerships to harness this performance into new revenue-driving opportunities for the company. As part of this role, Hart will serve on the FloSports Senior Leadership Team to help steer the company’s strategic direction and build on years of consecutive growth. FloSports CEO and Co-Founder Mark Floreani made the announcement today.
Hart’s first focus will be on expanding innovative partnership opportunities by leveraging FloSports’ unique position in the sports media landscape to create high-value solutions for advertisers. Currently FloSports has more than 250 partners across more than 20 sports verticals devoted to hyper-passionate fanbases including motorsports, cheer, hockey, wrestling, grappling, college sports, and more. Hart will also explore new ways to amplify and monetize FloSports owned and operated events like the recent FloWrestling Night in America match-up between Spencer Lee and Masanosuke Ono, which recently sold out the Xtream Arena in Coralville, Iowa and scored the biggest audience in FloWrestling history.
“Seth has a proven ability to scale revenue at growth-stage companies, and is an excellent relationship builder, which makes him an invaluable addition to our team,” said Floreani. “We experienced tremendous growth last year and know that Seth can help take us to the next level.”
Hart comes to FloSports with more than 15 years of experience across technology, media, and sports industries. Most recently, he served as Global SVP at Footballco in London, where he played a key role in scaling the company’s global media, content, and sponsorship business. Prior to that, he was Director of Global Tech at Twitter (now known as X), leading relationships with the world’s biggest tech brands from across the globe.
Hart commented on the new role, “FloSports has one of the most unique value propositions for brands in the sports media industry. There is so much opportunity to unlock given FloSports position as the epicenter of under-serviced sports communities. It is an authentic voice with deep connections to millions of hyper-passionate fanbases who come to us because we’re the only place that will deliver a full suite of content across live events, social, original productions, and media for the sports that they love.”
FloSports’ record-breaking year included a more than 20 percent lift in audience across its web and social platforms, with an average of 3.9 million monthly unique visitors and 2.5 billion live minutes streamed. This has fueled a doubling in revenue year over year with the company reaching profitability in 2024.
Seth is a graduate of the University of Virginia and received an Executive MBA from The Wharton School. An avid tennis fan, he will be based in Austin, TX with his family.
About FloSports
Founded in 2006, FloSports is a global sports media company delivering live events, award winning original content, always-on social experiences, and comprehensive sports data solutions to passionate and underserved sports communities interested in more than 25 different sports. Its portfolio includes the top destinations for avid fans seeking comprehensive live and on-demand access for the sports they love: motorsports (FloRacing), hockey (FloHockey), wrestling (FloWrestling), Jiu-Jitsu (FloGrappling), Track & Field (FloTrack and MileSplit), cheer (FloCheer and Varsity), a variety of NCAA sports (FloCollege), and more. Strategic partnerships with NASCAR, Varsity Spirit, High Limit Racing, USA Wrestling, the American Hockey League (AHL), Wanda Diamond League, Tour de France, 13 NCAA Conferences, and others, fuel more than 40,000 live events streamed annually across the globe and accessed via monthly or annual subscriptions. For more information, please visit: flosports.tv.